For Immediate Release: January 5, 2016
The Healthcare Planning & Marketing Society of New Jersey (HPMSNJ) recently selected AtlantiCare, a member of Geisinger Health System, as the 2015 Percy Award recipient for Best Hospital Marketing Campaign. The PeRCy Award recognizes excellence in healthcare planning, marketing and public relations campaigns in the Garden State. The category awards campaigns that promote a hospital, a specific service line or a program.
AtlantiCare’s winning campaign features patient and employee testimonials to promote its brand, “Healthcare you can believe in.” In an effort to discover how the health system’s brand experience makes people feel, AtlantiCare sought help from its physicians, staff, board members and patients—to represent the system in the most authentic way.
“Our brand has always been strong, promising to take you well into the future,” says Rene Bunting, vice president of Marketing and Communications for AtlantiCare. “But we wanted to know if there was more we could say about our brand experience today. The new brand theme expresses what we heard from our community. Everyone believes in AtlantiCare; our employees believe passionately in what they do, and our patients believe deeply in the way we care.”
The campaign, developed with Wilmington-based agency ab+c Creative Intelligence, includes television, print, outdoor, radio and online advertising. It also featured branded hand sanitizer stations at Atlantic City International Airport.
AtlantiCare, a member of Geisinger Health System, is an integrated system of services designed to help people achieve optimal health. It includes AtlantiCare Regional Medical Center, AtlantiCare Health Engagement, the AtlantiCare Foundation, and AtlantiCare Health Services. Its more than 5,461 employees and more than 700 physicians serve the community in nearly 70 locations. A 2009 Malcolm Baldrige Award winner, AtlantiCare was also included in Modern Healthcare’s Best Places to Work in Healthcare in 2010. ARMC became the 105th hospital in the nation to attain status as a Magnet™ designated hospital in March of 2004 and was redesignated a Magnet™ hospital in 2008. For more information about AtlantiCare, visit www.atlanticare.org or www.well4life.org; call the AtlantiCare Access Center at 1-888-569-1000 or find AtlantiCare on Facebook.
About the Healthcare Planning & Marketing Society of New Jersey
Started in 1979, the Healthcare Planning & Marketing Society of New Jersey (HPMSNJ) serves healthcare, planning, marketing and public relations professionals in New Jersey and surrounding states. HPMSNJ serves as a resource for healthcare leaders to connect with peers, recognize excellence, and exchange ideas in planning, marketing and public relations in a welcoming environment that encourages professional growth. For more information on HPMSNJ, please contact Don Dykstra, president, at 732-418-3218 or firstname.lastname@example.org.
About ab+c Creative Intelligence
ab+c Creative Intelligence is a 44-year-old full-service marketing communications agency with offices in Wilmington, Delaware, Philadelphia, and Bloomsburg, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries. Adweek recently selected the agency as one of its 50 “Top Shops” in the nation.